For the Cooperativa Farmacéutica de Tenerife, COFARTE, we develop a Digital Communication Strategy focused on branding, always trying to improve the knowledge of what it is and what it does as well as favoring positive reputation and a relevance in the social environment where it develops its activity, the province of Santa Cruz de Tenerife, and placing particular emphasis on the professional sector it belongs to; the pharmaceutical industry, focusing on pharmacy managers.
To that end, we elaborate periodical publications on the corporative blog of COFARTE, using the Blogger platform transparently associated with a subdomain, and we also invigorate social channels as Facebook and Twitter.
We promptly generate multimedia content, such as the video on the functioning of the robot in charge of the storage, distribution and classification of medicines, that explains, in just 1 minute and 43 seconds, how medication gets to the customer’s medicine cabinet. We also periodically interview on the blog the people responsible for the Cooperative. We provide support in the events organized by COFARTE, especially informative seminars intended for its partners, recording the event using both video and photography.
And this is just half of the work. The other half is its brand of services Esencia de Salud – Dermocosmética y Nutrición.