Mercado San Pablo

San Pablo Mercado Gourmet, or Mercado San Pablo, emerges at the end of 2013 as an exciting business venture framed by the World Heritage City of San Cristóbal de La Laguna, it combines a leisure centre together with restoration at Herradores Street. Each of its 34 stands dedicated to different cooking styles combine both flavor and best quality in the historical three-storey building where it is located.

From NexGlobal, we take charge of its communication in the digital sphere; from social media and positioning to blog content, both graphic (videos, photographs) and textual. The main axis of this communication is the quality and care of every single sentence and paragraph, which may be a faithful reflection of the project.

There is no doubt about the struggles this project has had to confront from the very beginning, but thanks to the commendable work of entrepreneurs and investors it will be one of the main tourist attraction of the city. From this perspective, crisis management in terms of communication has been another of the tasks we have to carry out with caution; the personalized and individual treatment of each interlocutor is highly important for the decision-making.

Certainly, for NexGlobal this is not only a challenge, but also a pride to be part of this exhilarating and promising project that will undoubtedly bring joy to the city of La Laguna.